Wednesday, March 20, 2013

Christmas tour to Hong Kong price "stagnation" Beijing tourists to Hong Kong to become rational

Christmas is approaching, this year following the popularity skyrocketed the tour to Hong Kong price is in a "standstill". Reporters from severalTravelingThe agencies are aware, this year's ChristmasHongkongFree line products and 11 at the end of the month the price of basic fairness.

Reporter in the morning the query of tourism, where to go and find, this month 23 days, 24 days of the Hongkong freedom ride products, even if the Hotel SelectTsim Sha Tsui,TongluowanLots of good 4-star hotel, the price is in 5000 yuan -6000 yuan between. Compared with the end of 11, rose only a. The same period last year, the tour to Hong Kong price is in 7000 yuan of above.

With the influx of large numbers of tourists, this year at the end of each year the tour to Hong Kong price will be "hard" rose. This year, Hong Kong dollars for RMB exchange rate decline to mainland tourists to Hong unabated. However, why the tour to Hong Kong price does not rise sharply?

In this regard, CYTS free department relevant responsible person said, although the rate of good let tourists increased, but at the end of this year the tour to Hong Kong time was significantly elongated. At presentBeijingVisitors to Hong Kong has become a rational, wrong peak travel become the choice of many tourists. (reporter Wang Sisi)

Guangzhou: a meal a meal remaining Cantonese duty (Photos).

Soon have the Spring Festival, the annual taste fromGuangzhouLeaked in the gap of old city streets: can smell the sweet Cantonese sausage, the elderly do horseshoe cake, restaurant chefs are busy doing new year cake, vegetable and family feast signs began to stand at the door of the restaurant striking position. The old arcade of the old banyan tree is a wild profusion of vegetation, the southern winter is still warm, old people wearing clothing walking in the street, walk to a restaurant to eat morning tea, chat, talk. It seems everyone in Guangzhou is an eating house, if you want to eat breakfast, they can blurt out 10 kinds of eating breakfast place, and exact to every eat only what kind of cake; if eating, they can also numerous name string name, from the dessert to rice rolls, from the stew to casserole porridge. The city's background is plain, food is also so, no matter the luxury restaurant or street shop, can eat the taste. "Daily" after repeated bumps, in this city still survived, in a meal a meal.

Guangzhou street selling stir-fried rice noodles gear.Guangzhou street selling stir-fried rice noodles gear.
Grilled shrimpGrilled shrimp

����Tea, leisurely Cantonese spirit

Gourmet Shen Hongfei the last century 80's entered Jinan University, arrived in Guangzhou. He recalled later, when Guangzhou food and now separated heaven and earth. At that time, Guangzhou is not Shunde Chencun powder, only Shahe powder, but also to eat beef in oyster sauce; now, the menu on the "outskirts of rape" only "rape", because the country into downtown. Then, the "gel gel" sound in the kitchen, and the unpopular "& Shower Gel pot" has no. Chaozhou cuisine was just at the train station, survival, Sichuan Hunan has gone. Rice rolls without any flour, he did not understand why the wonton in Guangzhou called the wonton. In 2001, he also wrote a book called "Guangzhou restaurant", and in ten years later today, many of those restaurants are not in.

Rice rollsRice rolls

Shen Hongfei said: Guangzhou now, can eat the food stalls into how the intensive field large groups in the past twenty or thirty years, also tasted the individual old stand and a manual. In a sense, perhaps these are not important. Importantly, all this can be in twenty-four hours of magic to coexist on the same wet space-time and oral, "as long as the same weather in Guangzhou, Guangdong spirit will remain".

Now, "Cantonese spirit" can still need identification, through the Canton Tower small waist and the Pearl River Metro downtown, back to the city, walk in the West Street, in Zhongshan six road, West Longjin, on nine road, Liwan Road, arcade street, or the big house Xiguan old shop.

Compared with the Guangzhou morning, the North's breakfast is simply not worth mentioning. Many Guangzhou eat breakfast place famous, Guangzhou eat Yan Tao recommended to us one of the most famous one: Guangzhou restaurant. The next nine shop is a shop, followed the old style. Guangzhou tea is the "four kings": steamed pork dumplings, shrimp dumplings, chicken's feet, ribs, is a small cup of steaming. Shrimp dumplings plump shrimp meat, lubrication and elasticity. "Elasticity", food crisp words specifically describe the Guangzhou vocabulary, only in the taste of all of Guangzhou in order to understand the true meaning of all kinds of snacks. The chicken is known as soft waxy. Several kinds of snacks to serve hot, with a bowl of rice congee.

Old Guangzhou about the "two cup", a cup of tea with two kinds of snacks, eat slowly, read and talk. More luxury than tea time, a group of people sitting in a restaurant leisurely tea and cake chat. Guangzhou tube called "water", like to chatBeijingIf the "shoot the breeze",SichuanIf the "placed Longmen array".

A good breakfast is slowly Guangzhou day start, even though Guangzhou has increasingly become a fast-paced city, "slow" still remain in the food.

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Social marketing -- a case study of Henan. Shanghai Volkswagen

����Social marketing analysis -- Henan. Shanghai Volkswagen

����Micro-blog interactive topic: #POLO food trip #

����Micro-blog: @ Henan. Shanghai Volkswagen

����Marketing: marketing experience

����Background activities:

@ on the shop is a feature of life platform Sina Henan key operation, many users find food, food by micro-blog tells stories, has been many regional eater chase.

����Strategy:

The effective combination of @ on the store platform resources, integration of Shanghai Volkswagen New POLO (highly food users with the new POLO audience); launched a new POLO team traveled to Henan province food journey of discovery, full interaction to achieve brand, micro-blog master, media.

#POLO food trip ##POLO food trip #

����Mode of transmission:Micro-blog + hard wide

����The effect of activity:

The activities have been carried out for 4 ground city, thousands of users to participate in activities, won the Shanghai headquarters of the public praise, at present, we are in communication activities throughout the eighteen City, jointly published a "new Henan" food POLO- fretting map guide, become the United States Food master and Shanghai Volkswagen customers'.




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New year's Day burst "spell false" travel hot tourism market surprise attack small golden week

����Air ticket and hotel prices edged up, part of island swims circuit can save up to 30%-50%

With the new year's Day holiday approaching, the citizen of go on a journey began to increase, and "spell false" travel white-collar workers become the main force of travel. It is reported, because this year as long as people leave one day you can spell out 6 days holiday,TravelingThe market by surprise in a small golden week, manyTravelingAgency andTravel NetworkStop enrollment increased significantly compared with the same period last year.

����Travel increases spell false into the mainstream

Reporters from Ctrip understand, new year's Day holiday after the announcement, the long-termDomestic travelOrders growth blowout situation, especiallySanya,Lijiang,Guilin,Beijing,Xiamen,ChengduRegional, tourists increased significantly, spell a holiday tourism has become the mainstream, the new year's holiday related domestic tours,Outbound tourismThe order, "spell false" travel more than half.

Because the New Year holiday adjustment time is short, compared to the Spring Festival Golden Week, a number of popular outbound and island swims circuit can save 30%-50%. As the new year's day Sanya 3 free line products,GuangzhouStarting price less than 1000 yuan, including round-trip airfare and 2 nights hotel costs. It is reported, along with the new year's Day outbound short-term registration "end", the tourist gaze "backflow" focus on the domestic tourism, it is expected that a new round of new year's day domestic travel rush will usher in the next week, does not exclude the part of new year's Day special line places full the citizen of go on a journey, to the best early plan.

����Air ticket and hotel prices edged up

Although the new year's day, people travel enthusiasm, but the ticket price does not appear substantial growth, some domestic ticket prices during the new year's day generally keep up state, short voyage overseas ticket is not great fluctuation. In December 24th (one week before the new year's day), December 31st (the day before new year), January 7th (a week after new year's day) three days compared to Sanya, Guangzhou route to the lowest discount is respectively 59% off, 25% off, 63% off; Guangzhou to Xiamen route the lowest discount is respectively 50 percent off, 20 percent off, 55% off; Guangzhou toHangzhouRoute the lowest discount is respectively 84% off, 80% off, 85% off.

In addition, during the New Year holiday hotel prices are also showing a zhangdiehuxian trend. (reporter Huang Xiaojia Ceng Yubin correspondent)

Inter-provincial "perturbation" color Maple drunk every night (Figure)

A round of cooling, not only to the north with the number of rain and snow, also let the South leaves appear more beautiful. To the north of South of the Five RidgesHunan,JiangxiThe upper reaches of the Xijiang, as well as theGuangxiThe best viewing area is in the leaves and Ginkgo biloba. In contrast, the red leaves in late December to new year's day just entered optimal view and admire period, than the surrounding provinces to late for almost a month. Leaves and Ginkgo biloba is the "photographer" dream of the creation subject, bring the camera, take the package, this weekend in a provincial swim, orSelf-driving, or high-speed rail, or the latest airline flights, travel to neighboring provinces, let Pik Wan days, frozen red and yellow leaves in the lens.

����Hunan Mangshan: red and green be good to hear or see

Aspect: Red

Optimal view and admire period: November -12 month

Recommended reason: Although the Nanling National Forest Park as a mountain, but the Mangshan National Forest Park in the United States are very different. Nanling Mangshan Jun, show, and is the risk, strange, male. Mangshan leaves are maple, green paint and other dozens of varieties, green, red and green and white, be good to hear or see.

Be good to hear or see red and greenBe good to hear or see red and greenZijin MountainPhotography

Pike short gun: Mangshan leaves distribution in the major scenic spots, especially the monkey king village and Tiantai Mountain. Among them, the Monkey King Village scenic area is an outstanding representative of forest, waterfalls, stone, water, is the tourists to Mangshan itinerary, the tour and Mangshan ecological museum together. Tiantai Mountain is the essence of Mangshan strange landscape, can andZhangjiajieComparable, in here, many types of clouds, sea of clouds, is the variety of leaves, so beautiful. Meng pit stone forest is a good place to watch the rime wonders. Walled devils scenic area is a model of Mangshan Forest, there are towering peculiar general stone, vigorous and colorful Mang Mountain Pine, the national level to protect plants of Taxus, sweet fruit tree.

In addition to see red leaves, can also watch the sunrise. Sun Dongsheng, glowing rays shine in all directions., irradiation in the clouds above, very shocked. Moreover, Mangshan winter "Buddha" also had the highest frequency. Due to the influence of Mangshan complex terrain and forest climate, there is often little climate change. In a sunny winter day, Mangshan Mountain chill, the mountain is warm, which is formed by slope cooling group sinking, the peculiar temperature inversion layer is ""

Traffic: can choose localTravelingAgencies across the province qichetuan, or buy a free ticket.GuangzhouOf view, take the high-speed Beijing-Zhuhai to Hunan Mangshan, two paths to take. One is in Pingshi town of Lechang city under the high-speed go along national highway 107 - millet town - Rock Springs - one six - day - mang Shan Zhen Xiang - Mangshan National Forest Park, the other is on a high speed - in Ruyuan County Bridge Nanling National Forest Park - Mangshan National Forest Park. Takes 4-5 hours.

Accommodation: hotel at the entrance of the two four Stars Hotel Mangshan Mountain Le Grand Large Hotel and Le Grand Large Hotel can stay days yuan, scenic spot center is located at 1300 meters high three Stars Hotel Mangshan Shan Lin Hotel.

Food: the wild vegetables, Guiyang, Linwu duck meat jar.

����Ganzhou Longnan: colorful maple beautiful

Aspect: red, orange

Optimal view and admire period: November -12 month

Recommended reason: inGuangdongPeripheral reward autumn, adjacent to Heyuan, Jiangxi Ganzhou, is a good choice. There can see red, navel oranges, Akiba Kaakika, is a visual, gustatory enjoyment.

Jiangxi Longnan is autumn and autumn fruitJiangxi Longnan is autumn and autumn fruit

Pike short gun: the territory of Jiangxi and Guangdong marginal Longnan County nine mountains, has an area of more than 60000 acres of virgin forest, broad-leaved evergreen native of China's largest subtropical forest. The nine mountains are mostly triangular maple tree leaves, autumn, maple leaf color variation triangle has a peculiar process, first the green from yellow, yellow, orange, orange to red, finally from red to purple, then it has to take a name called triangle Maple colorful maple. There are a lot of triangle Maple Hill peak in the vicinity of nine yellow stone, every autumn, red leaves like fire, very beautiful.

In cattle Heather side about two kilometers on the hillside, there is a red triangle maple forest, nearly a hundred trees tall and sturdy wearing red crown canopy, such as, in the afternoon sun irradiation Ambilight, very beautiful, like a sea of red, beautiful.

Along the way, there are many orchards, visitors can personally pick a, taste the local most seasonal fruits. The most distinctive, and reputation overseas is orange, its good quality, flavor, andThe United States of AmericaNavel orange, the soluble solids content and high 1-2 percentage points.

Traffic: drive or select the local travel agency inter-provincial bus regiment. Guangzhou Guanghe high-speed Guangdong-Jiangxi expressway, Lianping County Zhongxin export - - go along national highway 105 via internal Wan Zhen, Ping Zhen, Lianshan can reach nine, about the whole 4 hours.

Get accommodation.Wudang MountainNearby are the basic dwellings, Longnan County accommodation recommended to go to. High-grade as Jiangxi Youxi bridge Le Grand Large Hotel, Le Grand Large Hotel, Le Grand Large Hotel Weijia Warburg holiday. Can also choose some Econo Hotel, Eight Inn, such as the week.

Food: chicken dinner, whole pig soup, cakes, moon bar, chestnut etc..

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Tuesday, March 19, 2013

Social marketing -- a case study of Henan. Shanghai Volkswagen

����Social marketing analysis -- Henan. Shanghai Volkswagen

����Micro-blog interactive topic: #POLO food trip #

����Micro-blog: @ Henan. Shanghai Volkswagen

����Marketing: marketing experience

����Background activities:

@ on the shop is a feature of life platform Sina Henan key operation, many users find food, food by micro-blog tells stories, has been many regional eater chase.

����Strategy:

The effective combination of @ on the store platform resources, integration of Shanghai Volkswagen New POLO (highly food users with the new POLO audience); launched a new POLO team traveled to Henan province food journey of discovery, full interaction to achieve brand, micro-blog master, media.

#POLO food trip ##POLO food trip #

����Mode of transmission:Micro-blog + hard wide

����The effect of activity:

The activities have been carried out for 4 ground city, thousands of users to participate in activities, won the Shanghai headquarters of the public praise, at present, we are in communication activities throughout the eighteen City, jointly published a "new Henan" food POLO- fretting map guide, become the United States Food master and Shanghai Volkswagen customers'.

Online shopping train ticket queue up compulsively quietly canceled the contradiction between supply and demand is still the bottleneck

Online shopping has been questioned by the "train ticket queue up compulsively" booking system has been quietly cancelled the railway sector, replaced by a number of tips "ticket", improve the transparency of the purchase. Yesterday, the reporter would like to cancel the booking process "for queuing" function to display a matter "ticket" interview of Ministry of railways under the 12306 web site, but to press time, did not receive a response.

�� more votes than to apply for cancellation of orders submitted

Yesterday, the reporter login ministry official booking website 12306.cn for a September 30thBeijingToNanjingT65 time ticket. Enter the booking process, press enter the name, identity card number and submit orders, page pop-up dialog box: "respect for the customer, the train you choose the level is more than 1 tickets, no seat 0, at present, the number of queues has exceeded more than ticket number, please choose other seats don't train times, hereby remind." In front of the passenger orders submitted more than more than votes, so the reporter can only choose cancel options, and cannot continue to submit orders.

Earlier, the same steps, dialog box prompts the content "today the number and other more than * * * people before you submit a booking request, to handle your requests may have no vote, whether to continue." If the passengers to wait, in different time, may submit failed, don't get tickets.

��Application number than order immediately

The reporter tried to order a September 27th Beijing toHohhotThe 1455 train tickets, to perform the same operation after the webpage, pop-up "respect for the customer, the train you choose the level is more than 13 tickets, no seat 88, hereby remind." The reporter is determined to submit orders, the dialog box immediately show, orders have been submitted, as soon as you deal, after a few seconds, the reporters on the booking success.

Last week, to upgrade 12306 website, the "new line" increase in the booking process, the railway department said the move aims to instantaneous pressure to reduce the site, so that users can more clearly the submit orders before the others. But this approach has met with some netizens questioned, netizens think "forced to queue up" have not achieved the transparent effect, the railway departments may use the time difference in internal leave ticket.

In September 20th, the railway sector made a denial of the internal leave ticket query, beginning this week, 12306 booking site to modify the "compulsory queuing", by the display "ticket" replace sb., operation target passengers more clearly.

��The contradiction between supply and demand is still the bottleneck

Although the 12306 booking site cancelled "queue up compulsively" to show "ticket". Many of the passengers, 30 September September 29th found order train ticket is still very difficult to. Go to the northeast, Nanjing, Hohhot and other popular city train ticket has been there is not much left.

For many this phenomenon of railway industry told reporters, whether the network to buy train tickets or telephone booking, the ticket window, they are a ticket, if not solve the contradiction between supply and demand, many people vote less, more tickets will also appear not to buy train tickets.

This reporter learned that, in order to expand the railway train ticket sales channels, more convenient for passengers to buy tickets. The end of last year, the national railway train to realize online booking.

In September 18th, ushered in the Mid-Autumn Festival, National Day buy railway tickets on the last day before the peak, 12306 hits a day more than 1400000000 sites, this figure far exceeds the migration transport during the Spring Festival in 2012, 12306 sites have paralyzed and repeated queuing phenomenon.

Engaged in a multi-year railway ticket of railway staff said, "eleven" during the long holiday and transport during the Spring Festival, travel passenger flow is always higher than the actual capacity of railway, especially some hot line, not the peak travel, railway transport capacity shortage is the bottleneck of train hard to get a vote.

����Press the memory

In the middle of September, the Ministry of Railways official booking website www.12306.cn has completed a new round of ticket system upgrade, the new submit orders queuing function. But a visitor to reflect, is "the compulsory purchase of failure after queuing" big probability. Netizens "vomit tank", they in the ticket queue to eat the "dark deficient", after waiting in line to submit orders, need to wait for different time, but several times to submit will fail, wasted time, missed the purchase of other ticket on the train time and opportunity. They hypothesized that such operation leave a space to the Railway internal black-box operation.

In September 20th, the railway customer service for users questioned internal leave ticket to respond to questions, firmly denied the existence of this phenomenon and represents the network paralysis and repeated line up is due to the click of the excessive.

In September 24th, the network of "compulsory purchase queuing" was modified, changes to display the "ticket".

��Booking procedures

Registration, ticket booking, select the trips, time, select the banquet, enter the name, identity card number, order submission: 1, line up more than more than votes, cancel the order submission to modify the banquet or choose new train; 2, show the ticket number, determine the order submission, submit orders and success, order confirmation, 45 minutes online pay the fare, after payment to the station, on sale at the ticket machines, ticket. (source: Beijing Youth Network)




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