The report said the Chinese luxury consumption share of global 1/4

Yesterday, the management consulting company Bain released "2012 China Luxury Market Research Report" pointed out, the analysis of the data shows, the combined effect of the euro continues to decline, the outbound tourism warming of the two factors, Chinese has become the world's largest luxury consumer groups, they bought about 25% of the global luxury goods.

The annual growth rate of decline in the luxury market in the mainland

The report points out, in 2012 China's luxury market annual growth rate of about 7%. Due to exchange rate fluctuations, in Euro terms the growth rate is about 20%. Although the Chinese mainland luxury consumption growth is slowing, but in 2012 the Chinese overseas luxury consumption still achieved the growth of 31%. At the same time, in theHongkongConsumption growth also slowed to around 10%, andMacaoGrowth remains strong.

However, as China's market gradually mature, some new trends and challenges. Among them, Chinese luxury consumers in various consumer behavior, there exist different segments. For example, a typical feature of emerging market consumers preference of brand trademark is significant, and this feature in partBeijingAndShanghaiConsumers have gradually faded, they turned to preference have unique, high quality and low-key luxury. For example, the Beijing-Shanghai 65% luxury consumers are going to buy less marked trademark luxury.

At the same time, younger consumers (25~35 years old) and the older consumers (35~45 years old) attitude to luxury brands also have very big difference. The younger generation to uniqueness, brands or products like with their personality more consistent; older consumers for identity, specialization more care, but also in the luxury spending more.

In addition, more and more consumers buy luxury goods in overseas experience. Therefore, stores and luxury brands in ChinaFranceAndItalyThe store keeps consistent, to provide consumers with the sameShoppingExperience, otherwise, they will face more spending to the overseas stores risk. (reporter Xie Qishan)