HNA Hotel cruise yacht management limited at Shanghai International Travel Fair

China International Tourism Fair is a professional tourism trade fair in Asia's largest, the tourism industry concern around the world. China International Tourism Fair next year. From 2001 onwards, each year in Shanghai and Kunming held alternately. The 2012 China International Tourism Fair is jointly sponsored by the China National Tourism Administration, Shanghai Municipal People's government and the Civil Aviation Administration of China, on November 15, 2012 to 18 in Shanghai New International Expo center.

HNA Hotel booth

HNA Hotel cruise yacht management company limited as the first Chinese local luxury cruise company unveiled this exhibition, which will be held in Beijing in November 28, 2012, the founding ceremony press conference and product promotion conference, held January 26, 2013 Henna cruise the first flight ceremony in Sanya.

HNA HNA Group tourism as one of the six major industry groups, is the core enterprise of aviation tourism HNA Group three strategic forms, over the years has been to the business model innovation, to build the tourism industry chain service network, collect and release the purchasing power resources, to build a modern tourist resources for the purpose of the new economy. In this context, the introduction of HNA Group Henna cruise, and the formal establishment of industry of travel of boat of sea cruise yacht management Co. Ltd in 2012, took the lead in the domestic cruise tourism market, aims to create a moving sea resort base designed for Chinese tailored "".

Grand China Express holdings vice president of industry of travel of boat of sea cruise yacht management limited company president Zhang Hao

At present, the cruise industry is still in the initial stage, mainly in order to receive international cruise, cruise home port, reception facilities and cruise tourism enterprises is not completely mature, professional talents are lacking, in a weak position in the international cruise industry. As China's first home-grown luxury cruise company, industry of travel of boat of sea cruise yacht management company responsible for the Henna cruise management operation, marking the Chinese cruise tourism market will break the monopoly of foreign large cruise company situation, thus entered a new stage of the localization of service competition as the dominant. Henna cruise plans to put into operation in early 2013, to create China's first home-grown luxury cruise company, designed for Chinese tailored "maritime mobile Resort Base" for the development goals. As the first luxury brand, has the first domestic private cruise, its development will further promote the development of domestic cruise tourism industry.

The main consumption demands of cruise tourists to relax, enjoy the exotic, also attaches great importance to the boat and recreational activities. Henna cruises a total length of 223 meters, the width 28 meters, a maximum width of 31 meters. The ship is equipped with tourist cabin 740, can accommodate about 2000 visitors. The ship public facilities are complete, can maximize meet the passengers on board the life and entertainment needs. In the route design, combining the actual demand of domestic tourists, mainly in the short term, short circuit, and considering the seasonal factors in Sanya, Tianjin and other places as a cruise home port, Vietnam, South Korea, as to tourist destination, the formation of the rich features of cruise line. In the cruise products, combining different travel arrangements introduced including single ticket product, individual products, packaging products and personalized customization service team, a variety of tourism products combination, and sales promotion through different distribution channels. While in the service experience, industry of travel of boat of sea cruise yacht Management Company Limited will be the localization business, based on strengthening the product differentiated, pay more attention to the research of domestic cruise tourism consumer behavior and service experience demand, pay more attention to market segmentation especially depth development business award tourism, domestic tourism and honeymoon travel market.

HNA Hotel cruise yacht management Co., the company will uphold the HNA Group consistent service concept, is committed to providing Chinese customers to meet local consumer habits of service experience, in the route and product design will pay more attention to meet the needs of domestic customers and consumer demand, and by virtue of the rich resources of HNA Group in aviation, tourism industry to create a new station type of cruise consumer service products, and gradually establish a cruise business as the core of the cruise industry chain operation. At the same time, and actively expand the sales channel, develop different cruise tourism products combination, can be directly into the market, quickly and to occupy a favorable position in the market, ultimately creating excellent national brand of cruise tourism.