In new network Hangzhou on 3 October, (reporter Wang Enmin interns Luo Yadi) "West Lake just when free, I came to Yangzhou to visit Slender West Lake, happened to meet the staff let me fill proposal." In October 3rd, West Lake tour of Hangzhou citizens Zhang Xiaodong told reporters, he clearly remember his writing "advice for learning West Lake free time", the other side of the question: "no tickets, how to make money?"
Ten years ago, Hangzhou West Lake first in the country to try to free mode, many tourists. In ten years, the West Lake scenic spot free and open park attractions and museums, memorial hall, a total of 52, accounting for 73% of the total number of attractions.
Hangzhou West Lake Scenic Area Management Committee and Secretary of the Party committee, director Liu Ying said, the beginning of open and free, about 20000000 tickets income is gone, and management inputs increase, an annual increase of the economic pressure of about 30000000 yuan. So, why Hangzhou is free to adhere to in the end, it had been ten years?
In this regard, deputy mayor of Hangzhou, Zhang Jianting explained, "is free is behind in Hangzhou to adhere to the concept of lakes in china".
For Hangzhou's "heart", made feedback tourists have used "feet". Hangzhou Municipal Tourism Commission released data show, in 2011, the total number of Hangzhou tourism reached 74872700 person-time, total tourism income of 119100000000 yuan, is four times that of 2002. This year also met double holiday free high speed, West Lake tourists suddenly "bursting". In recent days, Hangzhou various scenic spots for tourists number breaks through 1 million person-time, because of heavy traffic, traffic police have issued an orange traffic warning.
For tourists "to support", Li Hong of director of Hangzhou Tourism Committee said, Hangzhou West Lake free open to tourists, not only saves the ticket costs, at the same time, West Lake attractions to get, brought travel experience is incomparable.
Free West Lake, earn is not only the reputation and popularity.
"West Lake free opening must outweigh the costs, so that Hangzhou real from the tourist city into city tourism." Zhejiang tourism school dean Wang Kunxin told reporters, Hangzhou the only concern about West Lake's viewpoint to expansion of the entire city, on the surface is a cancelled ticket behavior, the actual is to expand and launched more tourism resources. At present, Hangzhou has become one of the major scenic spots including West Lake.
Wang Kunxin said, the policy of free West Lake is Hangzhou from the scenic spot ticket economy, promotion of the tertiary industry, Hangzhou's unique history and culture, food culture, tourism products have been developed, so West Lake free word-of-mouth and interests to achieve a win-win situation.
According to the Hangzhou Bureau of audit report, the implementation of free opening of the West Lake and West Lake comprehensive protection project, the West Lake scenic area to enhance the value of commercial network management, through the auction, lease or contract area commercial network management rights market-oriented means, not only compensate for loss of tickets income, but also straighten out the interests of the scenic area management maintenance units and government, enterprises, between tourists.
"West Lake free, not only do the lakes in China, but also to achieve the good level of service." Zhejiang University Tourism Institute president Zhou Lingqiang said, West Lake free look is a kind of phenomenon, actually reflects the idea of Hangzhou in the tourism development process, is not to ticket as the main pursuit of common development, but rather on the city and tourism, to achieve a quality of life.
It is reported, in 2011 West Lake world heritage, Hangzhou City Hall commitment, West Lake will adhere to the "six no": "lakes in China" target is not changed, ticket prices do not, the museum free of charge, land is not sold, not destroy cultural relics, does not occupy public resources.
However, since the free especially since West Lake after Shen Weicheng result, every holiday, West Lake have to face large passenger congestion, bursting phenomenon, many people expressed concern.
Then, around the ticket rising situation, whether West Lake should insist on the free way? How to achieve a win-win development of cultural heritage protection and tourism?
Wang Kunxin told reporters, in any case congestion also should adhere to the policy of free, can not use the economic lever to limit the people. "West Lake is the Chinese people's resources. Especially in West Lake was listed as world cultural heritage, it is the whole world. Congestion problem can be solved by the city management and other channels, should not focus on the congestion level, but should consider how to manage, how to accommodate more people."
The Zhejiang Provincial Tourism Bureau Information Center Director Wang Chengshe also think, through the ticket limit visitors can not become the main method, the government can release information to the public timely notice to control traffic. "Hangzhou should develop more tourism resources scattered people." (end)
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