Social marketing -- a case study of Henan. Shanghai Volkswagen

����Social marketing analysis -- Henan. Shanghai Volkswagen

����Micro-blog interactive topic: #POLO food trip #

����Micro-blog: @ Henan. Shanghai Volkswagen

����Marketing: marketing experience

����Background activities:

@ on the shop is a feature of life platform Sina Henan key operation, many users find food, food by micro-blog tells stories, has been many regional eater chase.

����Strategy:

The effective combination of @ on the store platform resources, integration of Shanghai Volkswagen New POLO (highly food users with the new POLO audience); launched a new POLO team traveled to Henan province food journey of discovery, full interaction to achieve brand, micro-blog master, media.

#POLO food trip #

����Mode of transmission:Micro-blog + hard wide

����The effect of activity:

The activities have been carried out for 4 ground city, thousands of users to participate in activities, won the Shanghai headquarters of the public praise, at present, we are in communication activities throughout the eighteen City, jointly published a "new Henan" food POLO- fretting map guide, become the United States Food master and Shanghai Volkswagen customers'.