Friday, November 16, 2012

Scenic spot "ticket economy" intolerable should seek diversified profit model

The Mid-Autumn Festival, National Day "and" double "asymptotic, ready to" ready to travel consumers also with heat is the domestic scenic spot ticket price. According to the report,SichuanProvincial Development and Reform Commission recently announced adjustmentsMount EmeiScenic spot price, which season 185 person-time, 110 yuan off-season trips. Although Mount Emei is not a price rise in the national day, but in the past 5 months, many scenic spots have announced price, amplitude is in 20% above, the even price 100%. Among them,ShandongZaozhuang Taierzhuang City area from April 1st 100 yuan each ticket will be raised to 160 yuan;YangzhouThinWest LakeScenic area will be tickets rose to 120 yuan from the beginning of October 10th this year, before the season, the season is 90 yuan 60 yuan.

Investigation shows, 5A grade scenic spot ticket psychological price of more than nine of the netizens acceptable within 100 yuan, of which about 61% of the netizens think tickets price should be within 60 yuan, more than 200 yuan tickets, very few people can accept. Users shout, wary of the ticket price trend. The scenic area management must be diversified, "ticket economy" not sustainable.

Mount Emei scenic area current the price is not low

The netizen thinks, the Mount Emei scenic spot prices, mainly in order to strengthen infrastructure construction, improve management level, to help repay the loan and scenic spots.

However, there are views do not agree with the increase in ticket prices can be sufficient reason, think the Mount Emei scenic spot ticket price is not low.

The signature "leaf Zhuyi" Bowen thought, Mount Emei scenic spot, the current 150 yuan ticket price is really low? Many foreign places of historic interest and scenic beauty don't even sell tickets, tickets, compared with people income level, is a drop in the bucket. Besides domestic scenic spot, although many scenic spots such as Mount Emei keen price, but to sell low-priced tickets don't even sell tickets to the scenic spot is also a lot of.HangzhouWest Lake free,BeijingThe Imperial Palace60 yuan fare,Badaling Great Wall45 yuan fare. Mount Emei ticket prices have been at a high state, what reason is there continue to rise?

Xinhuanet.com signed "Jiang Debin" the article said, to three years for a cycle "limit up to", was used to control the ticket prices from rising too fast, but in the actual execution, but alienation became "rise in price to". This year on the "ban", many scenic spots had to be eager for a fight, unable to hold oneself back to launch price adjustment scheme, of course without exception are rising prices, and amplitude is not small, ranging from 20% to 100%. But even so, scenic spot also claim that the price is not high, the ticket price is rising obviously not the end, but visitors are more and more cannot play, look down on the scenery.

��"Scenic spot ticket price rise" of constant

The signature "Fu Bi" blog were analyzed in this paper.TravelingThe reason the ticket again and again the price: 1, this year there will be a number of scenic spot three years "limit up to" due, not prices for several years and the scenic spot may not pass up opportunities; 2, manual, maintenance costs, to balance the ticket price; 3, single local scenic capacity, profit model, and the local tax need, only the price.

Nevertheless, netizens think, the question now is, many scenic spots have the ticket price deduction into price competition in the race each other, gradually away from the attribute of public area.

Netizen "look down" concerns, Mount Emei scenic spot ticket price increases, price increases will spread to the provinces' hot spots.

The signature "leaf Zhuyi" commentary said, attractions tickets price adjustment is related to the interests of thousands of households. Especially as the world's natural, cultural heritage scenic spot, should reflect the public welfare, not with other development of scenic spot ticket price competition. If the scenic fares would rise up, is not conducive to attract visitors, more is not conducive to long-term development of the tourism industry.

There are netizens worry, this unit price normal operation of wind affect tourism scenic area downstream industries.

��The profit model of diversification to sustainable development

The netizen thinks, the profit pattern is unitary, local tax need, is behind the large scenic spot price. Spot business must be to develop in the direction of diversification, rely on "eat tickets" is not for a long time.

Netizen "hbk5132711" said, China's scenic spot is the most natural or human resources, even commercial operation, we must fully consider the affordability of the public. Tourism economy should and must jump out from the single ticket economy to comprehensive economic. Ticket prices. Some places to actively promote the scenic spot ticket free of charge, to attract more tourists, tightly combined with the development of tourist accommodation, entertainment, leisure,ShoppingComprehensive consumption, good benefits have been achieved, the tourism development has entered a virtuous circle, worth learning.

Xinhuanet.com signed "Jiang Debin" article for example, as 5A grade scenic spot in West Lake since the 2003 implementation of the free mode. West Lake free of charge after increasing the amount of visitors, visitors to stay for a longer time, drive the surrounding catering, hotel, retail and other industries to enhance efficiency.

The main Bo proposed pricing ideas to scenic spot ticket: signed "Liu Simin" blog says, ideally, should be the area is divided into three types. 1, public scenic spot. Public scenic spot ticket to free or less charge. 2, the market area. The market area is a pure commodity, ticket price decision is market behavior. 3, mixed scenic spot. Mixed type of scenic spots have part of the public and public welfare, ticket pricing must consider the public interest; at the same time, due to the mixing of scenic spots have part of the market, the government should not intervene, prices rise and fall in a certain extent is a normal phenomenon.

(reporter Yu Lu finishing)

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