����HainanFree "upgrade"
Each time the duty-freeShoppingLimit to 8000 yuan, but still far below the "Golden Week" Chinese tourists in France, Korean per capita expenditure
����SanyaThe duty-free shop market department employee Liu Wei (alias) still remember in April last year the store opened unpopular: every 7000 square meters of shops are full of people, even every morning to open, many brands of dozens of minutes by the sweep away.
"Many customers are directed at the duty-free shop here, they are consuming capacity." Liu Wei told the "First Financial Daily" the reporter, but every 5000 yuan per person duty-free shopping limit, also let many customers do not "".
This kind of "not enough" is expected to be little changed. The Ministry of Finance announced yesterday, to adjust the Hainan offshore duty-free policy, duty-free shopping limit increased to 8000 yuan.
Two times in the 7 largest department store sales
A group of data to prove that Hainan duty-free shops unpopular extent. Yesterday in the afternoonHaikouAdjust the press conference held in Hainan offshore duty-free policy, Hainan provincial Party Standing Committee, executive vice governor Tan Li said, according to preliminary statistics, since April 20, 2011 Islands tax policy to start pilot, as of September 30th this year, Hainan Islands duty free shop to achieve a total duty-free sales 2600000000 yuan, average daily sales of more than 490 yuan, shopping number more than 126 people, the per capita shopping 2070 yuan.
"Two times 7 traditional department stores, duty-free shops with annual sales of roughly equivalent to Hainan's largest annual gross sales." Tan Li said.
The Ministry of Finance announced yesterday the policy also includes: duty-free varieties before the 18 newly added on the beauty and health care equipment, tableware and kitchenware, toys and other 3 kinds of products; policy applicable objects age from the age of 18 to adjust for at least 16 years of age.
In addition, the tax way is also different. In the past, if the customer to purchase more than 5000 yuan price of goods, can not enjoy duty-free, the goods must be in full payment of import duties on imported articles (also known as the "line mail tax", tax rates ranging from 10%~30%), so that customers even duty-free shopping quota unused can only waste.
Now, the new policy to allow duty-free shopping quota in the purchase value of goods when the first net to tax. That is to say, if the visitors to buy a 10000 piece goods, the tax is deducted 8000 yuan 2000 yuan.
And, 8000 yuan of duty-free shopping quota surplus or unused, consumers can also use disposable dispensing. For example, visitors to buy 2000 yuan of duty-free goods, the duty-free shopping line with 6000 yuan. At this time, the visitors to buy a $10000 watch, the remaining 6000 yuan amount deductible, which only need to pay 4000 yuan import duties on imported articles.
Liu Wei on the policy adjustment is very happy, "which allow consumers greater choice." After more than a year of operation, they found that because of the need to pay taxes in full, consumers for more than 5000 yuan price of commodity purchase desire low.
According to the Gao Hua Securities recently released research report, many restrictions earlier last year led to Sanya duty-free shops per capita consumption of only 2200 yuan, only reached 5000 yuan limit 44%, indicates that quota utilization rate is not high. At the same time, perfume, cosmetics income the proportion reached 51%, taking into account the fragrant management area not to Sanya shop 1/5, visible shopping limit so consumers can only choose to lower the purchase price of incense products.
In contrast,The Republic of KoreaLotte duty free shop andThe United Arab EmiratesDubaiAirport duty-free shops on the number of duty-free shopping amount and category not too many restrictions. Gao Hua Securities research reports, Chinese last year in the two duty-free shops per capita consumption of 5518 yuan and 5526 yuan, the proportion of incense is as low as 29% and 35%. If the amount is raised to 8000 yuan, will encourage watches, bags and other high price category consumption.
The number of new policies loosened Islands customer per purchase limit duty-free goods. Many kinds of goods, tourists often the past one can only buy 2. Policy adjustment, visitors can buy 4~5 pieces of unequal time.
����Haikou store expansion
Offshore duty-free policy beneficiaries and the China International Travel Service (601888.SH), Sanya duty-free shop is China's China duty free (Group) Co., Ltd. (hereinafter referred to as the "free group") store.
According to the China 2011 Annual Report last year, China achieved operating income of 12695000000 yuan, year-on-year growth of 32.11%; realize belonging to the owner of the parent company net profit of 685000000 yuan, year-on-year growth of 67.18%, earnings growth is mainly due to the duty-free business -- Sanya branch to achieve revenue of 1000000000 yuan, the China tax revenue growth of 43%, reaching 3860000000 yuan no group; in 2011 net profit of 675000000 yuan, an increase of 86%, accounting for about 99% of China Travel Net profit.
No group to win big in the first half of Sanya uplift, in December last year, Hainan local provincial state-owned enterprises in Hainan province of duty-free goods Co. Ltd. also got the only provincial state-owned duty-free business franchise, and thisHNAInternationalTravelingIsland Development and Construction Company Limited is a joint venture, Haikou duty free shop.
Last December, Haikou duty free shop opened in Haikou Meilan Airport, this is China's first Islands airport duty-free shops, visitors do not need to like the duty-free shops in Sanya as the first in the city to buy again to go to the airport to pick up, but before boarding the plane at the airport "rip".
The latest information reporter yesterday from Haikou duty free shop display, as of this month 23 days, the duty-free shop this year accumulative total income of nearly 300000000 yuan. Earlier in July 22nd, covering an area of 1500 square meters of the Meilan Airport duty-free shops have started trial operation phase two, five boutique and largest airport watch shop franchise put into use. At present, refined decoration project two stores are in the.
Haikou duty free shop said, offshore duty-free policy adjustment, the company plans to introduce 5 brands of toys, includingDenmarkThe lego,The United States of AmericaThe hasbro,EuropeThe simba-toys,JapanToy model generation and the United States of America Bobbi; beauty and health products will be the focus of procurement OMRON, Panasonic, Philips, Braun brand; kitchen class is the introduction of 7 brands. In addition, the Haikou duty-free shop has according to the quota increase, increase the product quantity corresponding price watch.
Liu Wei said, more than a year, Sanya duty free shop for consumers to carry out a number of research, according to theDomestic travelCustomer's consumption habits and preferences, commodity and brand shop of adjustment, such as increased forAsiaOne skincare brand as well as tourists demand is biggerTravelingLuggage brand.
At present, Sanya duty-free shop in the expansion of store, an increase of nearly 3700 square meters in the original business area, the total operating area of 10700 square meters.
����Supporting capacity should keep up with
This year the Mid-Autumn Festival 8 days, the National Day golden week, Sanya duty free shop received a total of 99000 people, customers into the store number than the same period last year increased by 13%. Sanya duty free shop even has been included in many travel itinerary.Hainan TourismAssociation Secretary-General Wang Jiansheng said, to Hainan tourism is a family, most of them have shopping desire, and many shopping outside reputation is not very good, for example, in some places will recover the buckle, "Islands duty-free shop just make up for your shopping needs."
Islands duty-free is how many points to is to create an international tourist island of Hainan?
According to the previous Huatai Securities in Hainan, with 20000000 visitors a year as the base, hypothesis into the shop rate of 20%, the per capita in duty-free shopping 1500 yuan, of which domestic tourists (mostly in line with the "Islands does not leave" the policy limit) for duty-free sales 80%, then the Islands tax policy can at least bring nearly 5000000000 yuan duty-free goods sales for the year in Hainan.
Islands duty-free is clearly not just a stimulating consumption policy. More importantly, Hainan Island wants to use tax appeal, take people to travel to Hainan. Tan Li said yesterday, driven effect of this policy on Hainan industry has begun to show, the first 9 months of this year, Hainan tourism income to achieve 25300000000 yuan, the number of overnight visitors 22890000 passengers, year-on-year growth of 17.7% and 7.7%.
Along with the two major Islands duty-free shops have opened, the two largest airport of Hainan -- the Haikou Meilan Airport and SanyaPhoenixAirport passenger throughput is also growing. The two big airport belong to the HNA Group, passenger throughput exceeded both million passengers last year. Among them, the Sanya Phoenix International Airport has become the only one passenger throughput exceeded 10 million person-time prefecture-level city airport.
But Islands duty-free what can contribute somewhat to the international tourism island, remains to be seen. Hainan University professor Huang Jianhong Institute of tourism expresses to our newspaper reporter, the new policy on promoting tourists must have obvious effect of duty-free shopping in Hainan, but the limit of $8000 is still too low.
Earlier media reports,ParisTourism market of public relations department data show, this year "eleven" during the golden week, Chinese to Paris "shopping" at least 2550000000 yuan, mainly to fashion, cosmetics, perfumes, leather goods, per capita consumption between 17000 ~6.9 10000 yuan. According to theSouth Korea TourismDevelopment of bureau data, the golden week had about 10 more than the influx of Chinese tourists to South Korea, consumption amounted to 200000000000 won (about 1100000000 yuan), a record high.
"From the 'fertilizer outsiders do not flow fields' point of view, we should be a little bit more in policies and services, more open, more big, so on the domestic tourist attraction was greater." Huang Jianhong said, at present Hainan duty-free shops there are still many problems that need be improved.
Huang Jianhong gave his own example: he has a duty-free shops in Haikou want to buy a commodity, but was told that no goods. Prior to this, also had negative news duty-free shops selling expired goods news, "in this regard, we with South Korea, ChinaHongkongArea ratio is still very different, they breed more, better service, shopping environment more mature."
"Islands duty-free is a tourism policy, visitors are attracted, but if your reception capacity to keep up with, relevant supporting inadequate, the tourism image of Hainan will be greatly reduced, the effect may run counter to one's desire." Huang Jianhong said.
Some had suggested the duty-free shop opened goods online booking services, to help customers in the shop are too crowded. No group market department related person in charge said, will be recommended for consideration and evaluation. But yesterday reporter login Sanya duty-free shop site, also did not find the service provisioning.
"For Hainan, the duty-free shop revenue is secondary, or to promote the development of Hainan tourism is more important, so the product rich degree and tourist reception capacity is more worthy of efforts." Huang Jianhong said.
Liu Wei said, taking into account the quota increase will stimulate consumer purchasing power, may bring a certain test, the existing staff and the reception capacity. Therefore, Sanya duty free shop has been ahead of the staff complement and systematic training.
The blue Xin Chen Shanshan Sun Xiaohe
No comments:
Post a Comment