Thursday, February 14, 2013

Domestic scenic spot ticket price congestion affect passenger passion

2013 New Year's Day holiday, with many peopleTravelingOpen a new year. However, tickets to "two" "three" rise, scenic area as in the past to block, gradually become a hot spot for "card". Enter the New Year holiday leisure travel, you ready?

����Ticket prices do not stop

The national development and Reform Commission in order to curb the excessive growth of specified fare, fare 3 years before they can be adjusted, and now "3 years of the lifting of the ban" seems to have become a scenic spot prices. In the "two" "three" point, a lot of scenic spot is not exceptional also announced price increases.

����ZhangjiajieTourism Group recently announced, will be in the year of January 5th and March 18th, up to ten Li Gallery tram and Baofeng Hu scenic fares;HunanProvincial Price Bureau said the recent announcement, from March 18th onwards, located near the Xiangxi Tujia and Miao Autonomous Prefecture of Aizhai bridge Dehang scenic fares from 60 yuan / people rise to 100 yuan / times; according to theSichuanProvincial Development and Reform Commission published last year, starting from March 16th this year,Mount EmeiIn the 11 months of the season ticket price is 185 yuan / person, the off-season 110 yuan / people.

Survey of portal website a more than 1000 netizens think, Chinese scenic spot ticket "too expensive, ticket prices have seriously affected tourism enthusiasm" the net friend is as high as 89.2%.

In fact, the price is not the only decision visitors mood weight. At last the "longest Golden Week", high-speed road into the parking lot became embarrassing portrayal of tourists in transit. "This year's golden week will see 'the high-speed road dog competition" fun jokes, recently also in micro-blog and network community Red up.

Scenic areas of the block, more is to give visitors a "get into". Last year during the national day,Huashan MountainScenic tourist amount was more than the reception capacity of more than 3 times, tens of thousands of tourists were stranded the. "Get in, not to" become "famous mountain"...... Many consumers is expected this year, the journey will be stuck on the road.

����Time and space cost reduction during the peak travel

Time and space on the peak, become the first choice to consider people save the cost, the arrangements for the trip.

"The company holiday arrangement based on the new year's day, the last December 29th and December 31st are reversed, so that from last December 30th to January 3rd this year will have 5 days off." In the consulting company of Li Xiaoxiao told reporters, "I have been expecting for a long timeSanyaThe bank also can be achieved ahead of schedule, than the Spring Festival travel calm a lot."

The reporter understands, more and more young white-collar through "spell false" to join the ranks of the peak travel. Where to go to network group purchase operations manager Feng Gedong told the reporters, the new year's holiday in the transition period between the traditional low season for tourism and the Spring Festival travel season, travel price temporarily more benefits, overall travel relatively comfortable environment. Off-season prices most scenic added, new year's Day "and false" travel can be said a long time, high cost performance.

The personage inside course of study also said, "step by step to stabilize the ticket prices are". Unpopular scenic spot of collective price, popular scenic areaThe holidayStage reduction is tickets for the first step regression parity.

Professor Lou Jiajun of the East China Normal University Tourism Department said, more realistic unpopular scenic area leading the reduction procedure, but unpopular scenic spot can earn popularity suction gold, depends on whether to launch products of tourism products.

����After "two" "three" calmly leave what would look

"As the saying goes, 'good not cheap goods', people feel the natural steelyard, reasonable ticket price is the key."ShanghaiCitizen Liu Qing says, "with the quality of the scenic area, good service, we do not mind more money, but it must be clear, as clear as noonday."

Shanghai University of Finance and Economics tourism management department director He Jianmin said, at present the public think scenic spot ticket high question, scenic areas or public scenic spot suggestion has the monopoly resources shall regularly publish area of income and expenditure details, prove the price rationality. Some scenic spots have invested a lot in the process of construction, in the mature before operation, through the ticket income support is understandable; but for mature scenic spot operation should increase efficiency, improve income structure, and gradually get rid of "tickets dependence".

����Scenic areas of the block, more is not a short duration of time will ease.

The short term, we should perfect the tourism public service system, improve the efficient flow of residents in tourism. The personage inside course of study suggests, the practical experience during the Shanghai World Expo dredge tourists transplanted to the scenic spots; the route design, meticulous management of the flow on the agenda, which can not only ensure the consumers can enjoy the scenic area, and can effectively reduce the area load, save maintenance cost.

The long term, from the "tourism economy" to "holiday economy" concept change still need time, need not only tourism enterprises, industry associations and relevant units of work, also need to do a good job of propaganda.

Lou Jiajun thinks, "China expansion type vacation" is to ensure that residents enjoy the premise of "holiday economy". In the state of holiday time is guaranteed under the premise, through elastic vacation time to split and relieve centralized vacation bring resources and space.

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