����Socialization of tourism marketing -- four steps of performance evaluation and optimization of resources
����Performance evaluation and optimization of resources
The effect of data monitoring and evaluation, rational use of resources
No one know you better than you know yourself, phased evaluation of micro-blog marketing effect can be quantified, the power of micro-blog marketing effort.
����Evaluation index:
����Fan dimension
Fans, fans, forwarding review quality attributes, activity participation......
����Spread Dimension
Fan growth, interaction index, two drive......
����A marketing objective
Activity participation, transforming sales, service seeking......
����Public opinion in hand detection
Public opinion detection, industry, competitive hot hand detection......
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