�� to "demonize" Declaration of war, Dongguan to 15 seconds to image propaganda video, a name for himself
�� at the beginning of the new year off publicity wave, short landing high iron station and jingsui cinemas
Dongguan has been called the "all", "sweatshop", "Oriental sparta". The demonization of the name, let Dongguan people very grievance.
Now, a duration of 15 seconds, including Park, basketball games, the well-known entrepreneurs, "Dongguan elements" city image promotional videos, areGuangzhouSouth station,ChangshaThe station austral national many high-speed rail station and line cinema screenings, as Dongguan "rectification of names". Another book by Wang Zhidong, Yi Jianlian and other celebrities appeared in the film "Hello", Dongguan, is also produced.
The expert points out, the success of the city brand image, equivalent to the city "a gilded signboard", at present, Dongguan is in the stage of transformation and upgrading, the image of the city should be the two positioning and upgrading, such soft, hard, can let the Dongguan city image promotion.
����Detained "shit"
����Love wife, do not go to Dongguan?
How Dongguan is demonized, through some posts remarkable.
Last year in the Tianya community, Baidu Dongguan website, there are a group of title as "Dongguan x x middle school female students were more women beat (Reprint)" posts, which posted a nearly ten scenes unpleasant pictures, caused numerous netizen onlookers. The Yangcheng Evening News reporter then search to find out, the photograph of the thing does not happen in Dongguan, xinhuanet.com reported but media inAnhuiWangjiang county.
In addition, have net friend sent a group of Dongguan was making "human bread" photo, was confirmed later happened in foreign countries.
"Outside what to often say 'go again don't want to go to the two time (because) security, to one to two times is (to) music, this is Dongguan.' In fact, these are malicious to demonize Dongguan!" Netizen "woolly-headed" thread "and angrily wrote, produced ten standards of good men, the last one was' love wife won't go to Dongguan'. Use the 'all' to imply the Dongguan erotic services, with the 'East Sparta' to imply security in Dongguan is not good, why do you always like to Dongguan head buckle the shit? Why to always be bad things transplanted to Dongguan?"
����A poor communication
����The external one-sided understanding
For the promotion of city image of Dongguan, Chinese Academy of Social Sciences financial strategy research associate researcher, deputy director of the China market marketing research center of Renmin University of China, Liu Yanping points out, at present Dongguan is in the stage of transformation and upgrading, the image of the city should be the two positioning and upgrading, to brand economy strategy on the agenda, by shooting the image propaganda video mode, build a belongs to own brand in ten or twenty years time, in order to improve the image of the city.
Tsinghua University city brand research professor Fan Hong said: "Dongguan has a culture, not good at communicate with the outside world, so that the outside of Dongguan city image of the common understanding is one-sided, not complete. The success of the city brand image, equivalent to the city's' a gilded signboard ', so Dongguan's city image communication, to hard and soft communication transmission combination, hard to spread first to do a good job in city construction, make communication truly having substance in speech; and flexible communication requires planning, through the image advertisements and city marketing the combination, make the city image of Dongguan from the internal and external two aspects improve."
����Aimed at the name
����High-profile in high-speed rail station
In the tide of industrial transformation and upgrading of Dongguan, also in the image of the city for his name. Last September, Dongguan City Hall news office official micro-blog started with the discovery channel cooperative production of Dongguan city image promotional videos, only one day, related micro-blog is forwarded 3000 times, promo video click on nearly 30000 times. In addition, advertising film length 15 seconds of video was edited into, from October to December in the country last year, 25 of local TV stations, 8 local television's "humanity" and CCTV columns found important channels of a plurality of prime-time broadcast.
Dongguan shooting the image propaganda video spent how many money? Dongguan municipal Party Committee Propaganda Department related staff told reporters: "this project is cooperation with the discovery channel, in addition to shoot, also includes a short delivery throughout the country, this is a commercial secret, not convenient revealed."
At the beginning of this year, Dongguan increased publicity. February 4th to 24, Dongguan image advertising films at the Wu Guanggao railway, Changsha South Railway Station and Guangzhou South Railway StationWuhanStation 3 high-speed rail station andBeijingNearly 30 pieces of large color LED screen station waiting hall and entrance on the scroll to broadcast, broadcast every day 90 times. In addition, February 14th to 27, broadcast advertising film and 50 cinemas in Beijing, Guangzhou, for a total of 379 halls on the big screen.
����Users call "make a quality suggestive of poetry or painting"
Reporter login Dongguan City Hall news office official micro-blog to see, Dongguan's image propaganda film is divided into human and industry articles, time were 1 minutes. Cultural paper first of foreign tourists to Dongguan as the main line, through the what one sees and hears, do want to, will park, basketball culture, Humen fort and a series of "Dongguan elements" series, led the audience to feel Dongguan's long history, tradition, culture and leisure. And in the industry articles, the reporters sawThe Republic of KoreaSamsung (Dongguan), head of Dongguan beautiful six famous enterprises such as figure, short through the description of their work in Dongguan and the state of life, reflecting the Dongguan industrial facilities, traffic convenience, livable ecological leisure and other advantages, promote Dongguan law, international business environment.
In the micro-blog, net friends have praised the film "film is a quality suggestive of poetry or painting", "great international metropolis" fan children, some netizens said "film dapper, show the positive side of Dongguan, dumped a slap in the face to those who 'bad-mouthing' people in Dongguan."
����Keyuan garden featuring a short lead announcer
Reporter discovery, not a movie star of the propaganda film, the actor or is a native of Dongguan local people, either in the Wando life new Wando people. Park Museum announcer Ye Weitong, isHeilongjiangThe people of Yichun, who had no previous acting experience, she was phase as the heroine of humanistic discourse. Making staff explained: "the leading lady candidate, was once considered to invite celebrities, but finally decided to choose the Ye Weitong lived and worked in Dongguan, Dongguan, to understand the love real ordinary people in Dongguan to play, so let the human story about 'Dongguan story' more grassroots, Dongguan more strong taste."
"Although I am not in Dongguan, but the parents of these years has been doing business in Dongguan, school days when summer and winter vacation will come to Dongguan. After graduating from university in 2010, I served as a docent at Keyuan garden, is now a Dongguan hukou, settled in Dongguan." Ye Weitong said with a smile, I can play video quite coincidence, "at that time the producers held a selection activity in television, actor but not settled. Later film group to Keyuan garden scenes, I was assigned as the narrator, the producer that I feel good, the final decision by the I do propaganda film actress."
About the film, Ye Weitong with "tired and happy" to describe, "propaganda films took five days, basically every day to get up at four o'clock in the morning, make-up, to go a lot of places to view, 12 at night to sleep three or four hours a day, basically only a day." Let Ye Weitong touched that, "a drama in Chashan Nanshe village, actors are local people, we took a few hours, the old people are not too tired, are very complex, so I think Dongguan people really."
����Take short climax a wave after wave
����Wang Zhidong Yi Jianlian Qi battle
City image promotional video success, let Dongguan confidence. Now, another name for "Hello," the propaganda film of Dongguan, is making. According to the Dongguan municipal Party Committee Propaganda Department, the film by the vitality, humanities and dreams, each chapter to Dongguan, a world-renowned figure as the main line, connecting Dongguan city characteristics of various elements of the Dongguan, the natural landscape, history and culture, economy and industry, city spirit, the humanities style, three-dimensional representation these celebrities, including Wando, by the Chinese Academy of engineering, he Jingtang, sina.com.cn first president, Guan Shang Wang Zhidong, basketball player Yi Jianlian.
For the hometown to shoot the film, Wang Zhidong think be one's unshirkable responsibility. "The first lens dreams" set, just after the "Dongguan industrial transformation and upgrading seminar" he walked out of the Dongguan conference building, walking and accepts the media interview. Because it is just acting, so Wang Zhidong performed very natural. He said: "in addition to shoot outside Dongguan city image propaganda film, also can use the Internet, either positive or negative publicity, to solve the problem, is a very good channel."
����Town Street have shooting micro movie
Take the city image promotional video, let Dongguan town street found to promote their inspiration.
Hong Mei Zhen is currently shooting a lantern festival as the background of the micro film "light dream", the town on the responsible person said, the 10 minute short story of Hong Mei Zhen is how to work steadily become "Chinese lantern town", the 95% actors when mass is Hong Mei Town, all studios in Hong Mei Zhen in the viewfinder. In February 23rd, Qiaotou town also announced the micro film "wait for you at the bridge -- love flash flowers" in Qiaotou town Jing Lian Cun began filming, story with candy and flowers bride as a clue, tells the story of a pure romantic love story, Qiaotou Lianhu square, Komura Ochi, Mo's boxing and other richTravelingElements will be fully displayed in the film.
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