����Socialization of tourism marketing -- four steps to the dialogue and interaction
����Dialogue and interaction
Rational design of administrative micro-blog content and interactive activities, do a good job in full mobilization and hierarchical management
The official micro like a human personality, we drew up for him, find the tonal character, basic image has been vividly before us. At this time, the # administrative micro-blog content # is a person's skeleton, what is this person's style. Let the people live together, concern for the fans and recognition, we need to do is for him to design the content and activities.
����Methods:
1 [do] fans like the contents of effective data monitoring, master fan interest
According to the data analysis, the interest of consumers are these: food, tourism, automobile, film2 [interest] according to fans dimensions depending on the target audience interest dimension data analysis, to optimize the micro-blog content
3 [micro-blog content planning] the most simple micro-blog content planning # column # operation
# column #����How to make the administrative micro-blog has more attractive content?
1 [set] interactive activities around the marketing objective set
[2] use of marketing opportunity, seize the opportunity of cross-border marketing
����"" "" "
1, micro-blog common activity form
Prize quiz, voting, collection content, games, invited to experience......
2, the marketing objective
The accumulation of fans, fan feedback, service research......
3, grasp the marketing opportunities
Major holidays node, grasp the opportunity to marketing, marketing opportunities......
TIPS- activities:
1 design should meet the marketing objective
2 operation design should meet the marketing objective
3 prizes. Don't too big / acquisition difficulty of not too high
4, use app platform
5 with corresponding promotion resources
6 account matrix and fans classification management doubling effect
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