Why Chinese are not willing in the domestic consumption?

According to "Washington Post" reported, Chinese tourists overseas consumption in 2012 amounted to $85000000000 (about 529600000000 yuan), may have to catch up with theThe United States of AmericaAndGermanyTourist. It is reported, this figure is two times of the Mobil Oil Corp in 2012 revenue, and Mobil is 2012 the world's highest revenue company.

Overseas Chinese of heat consumption is not a new topic, in recent years has become. The nearly 530000000000 yuan of overseas consumption means what? In 2012 the first three quarters of total retail sales of social consumer goods is 14942200000000 yuan, the estimated annual retail sales of social consumer goods in 18000000000000 yuan, 530000000000 yuan of overseas consumption is almost equivalent to the total retail sales of consumer goods 18000000000000 yuan into the three. On the other hand, domestic consumption has been trotted, insufficient domestic demand is always a big problem plaguing China's economy.

I like China where large-scale overseas consumption? The two reason is the most important is, one is cheap, two is the quality and safety. The two reason to sum up is "high quality and inexpensive goods overseas". Ironically, China's manufacturing industry in 2009 in the global manufacturing value proportion has reached 15.6%, becoming the world's second largest manufacturing country after the United States, many in the industry or product output ranks the world, known as the "world factory". At the same time, in 2009 China also overtook Germany to become the world's biggest exporter, accounting for nearly 10% of the world.

As a "world factory" and the world's largest exporter of China, itself is difficult to provide people with "high quality and inexpensive" products, it can not be said to be a pity. "Made in China" is made for who? China really need what kind of "made in China"? A clear understanding of these issues, to really understand why people like the massive overseas consumption. In my view, the most fundamental is that the domestic consumption environment policy orientation.

One is the "made in China" policy orientation. Reform and opening up for so many years, "made in China" has been export-oriented, in exchange for a large number of foreign exchange reserves, has always faced with embarrassment two embarrassing problems: first, "made in China" is always facing the trade friction abroad for nearly 10 years, has topped the list, "made in China" and did not get due respect however, many Chinese products exported largely just "peibenzhuanyaohe", export profit is very thin; second, "made in China" the domestic selling price than overseas is not strange, but the reality that's final. Data shows, a pair of levi's jeans in the United States, the discount stores sell for $15-30, according to the current exchange rate ($1, equivalent to 6.82 yuan) is 100-200 yuan; but with a pair of trousers, exit turns sale in domestic market, the domestic stores to sell at least 700 yuan.

The second is the guide of domestic tax system. The domestic tax system basically is the tax guide, lead to high commodity prices, but also greatly suppressed the people's enthusiasm for the consumer. The domestic production of goods, commodity prices high implicit tax burden, reports said, "a 100 yuan in the domestic cosmetics, value-added tax, consumption tax circulation price includes taxes nearly half." While imports of foreign goods, the price of imported goods in the various taxes and fees under the action of being pushed. Data shows, 2011 tariff income 255900000000 yuan, but imports goods value-added tax, consumption tax of 1356000000000 yuan, is 5.3 times that of the former. China's nominal import tariff rate is less than 10%, but the tariff and import value-added tax, consumption tax interaction pushed up domestic prices of imported goods. Moreover, in the high-end consumer goods tariffs higher. A survey by the Ministry of Commerce, watches, bags, clothing, electronic products, wine, these five products of 20 brands of high-end consumer goods, the mainland market thanHongkongAbout 45% higher, 51% higher than in the United States, thanFranceHigh 72%.

The people behind the overseas consumption heat is reflected in the domestic consumption environment policy orientation. "Made in China" export orientation of the steering, the domestic tax system tax guide should stop, if these problems are not solved, then keep the consumption has become an empty promise.