����Social tourism marketing four steps -- the social experience
����The design of social experience
The existing customers and potential fans transformation, and the rational use of the opinion leaders of the propaganda function
With the distinctive features of the official micro-blog, the next step, we need, let the enterprise users and consumers transformation / the required aggregation for our fans. We need to design a social experience, guide Ta and enterprise produce more interactive opportunities into fans and encouraged to share more with enterprise related content......
����Methods:
����"Observation" of fans fans, looking for the real value of the enterprise's fans
User attribute does not match the fans do you need?
Hope for consumers to become the enterprise micro-blog fans?
Hope to rival fans became fans of you?
How to find the fans opinion leaders / let opinion leaders become a fan?
����Find / polymerization fans
Looking for potential users, analysis of communication effect, fans attribute analysis
The value of TIPS- for fans:
1 the number of fans is not the only standard to measure the value of micro-blog
2 different micro-blog need different types of fans
3 find valuable fans, to attract the active interaction, expand the micro-blog propagation force
����You need to design the fans social scene
1 docking members and fans identity
2 directly to the user comments / corresponding
3 invited to participate in online activities
4 invited to experience the activity below the line
Offline activities5 field micro-blog large-screen interactive
Micro-blog big screen6 micro-blog two-dimensional code preferential / activity
7 fans for discount
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