Social marketing -- a case study of Tourism New Zealand

����Social marketing analysis -- Tourism New Zealand

����Micro-blog interactive topic: # Chen Yao wedding #

����Micro-blog: @ Tourism New Zealand

����Marketing characteristics: Event Marketing

Chen Yao wedding in New Zealand Queenstown

����Event.In November 17, 2012, Chen Yao and Cao Yu's wedding was held in New Zealand Queenstown church.

����Effect of communication:

Chen Yao wedding day released micro-blog is forwarded 170000 times, Chen Yao to go to New Zealand, @ Tourism New Zealand micro-blog fans overall growth of 4766, the highest increase of up to 1571 people a day.