Sunday, October 7, 2012

Yunnan tourism jewelry store market constantly: 13000 Bracelet worth only 3000 yuan

"A placeTravelingWhether can the long-term development, do not rely on short-lived business." In February 28th this year, tourists Huang wrote a petition letter toKunmingCity Administration of industry and commerce, a yellow high of 18000 yuan purchase price "jade pendant in Kunming World Trade Co., Ltd." angry. He said, the experts to identify and find shopping comparison, 18000 yuan of jade pendant in other stores can buy half-price.

Are you thereYunnanAnalysis of industry and commerce, the association of consumer complaints in the first half of 2012 year, Kunming CaseTrust the admissibility of jewelry and crafts of complaints year-on-year growth of 70%, the annual increase of 46.15%.

����Tourists complain.

18000 times higher than the market price of a pendant

Huang in August last year toYunnan TourismIn the process, tourism, tour guides have been focused on Yunnan jade price is lower than the national city each big market many times. When the tour guide led Huang in Dianchi into the road race in a named "Kunming's world trade limited company" jade shop, she bought a piece of jade pendant with 18000 yuan price, commodity certificate number, invoice is complete.

In January this year, a knowledgeable friend home, enjoying this pendant after he told Huang, the purchase price is two times higher than the market price. Then, the yellow and the large shopping malls counters to formal inquiry, comparison, the results found, their purchase of 18000 yuan of jadeite pendant is indeed the price is way too high. And then return to the company, but was refused to store manager.

In addition, a netizen also had complained to Yunnan some well-known jewelry store said, his last July in the jewelry store, buy a dog identified 13000 yuan worth of bracelet, but go home let friends identification technology supervision department said after the bracelet is worth 3000 yuan!

The personage inside course of study that

Tourism jewelryShoppingStores offer up to 85%

Some brand shop jade market person in charge Zhang Bo said, false jade prices do not have no secret. Starting in early 2009, the jade brand service has been the industry "ban", because the main chain, so not too much attention to the retail or tourism shopping market, haveTravelingAgency, the tour guide to talk about "some" things, reject the other, not only no tourists inside, and the industry rumors on brand also harm.

Zhang Bo said, you know, the Yunnan market, the current tourism jewelry shop to the highest "some" travel agencies and tour guides can be up to 85%, that is to say, 10000 yuan to 8500 yuan to the tour guide and travel agencies, businesses need to make money, it can be imagined, jewelry prices to what extent, "at least some also to 20% - 30%, otherwise the tour guides and travel agencies will not cooperate with us."

��Reporters on the scene experience

The store "discount" exist

"Buy jade in the shopping malls, don't mention the discount, even if 90 percent off is also you suffer." Investigation of emerald route in Yingjiang, one for many years engaged in jewelry teacher told reporters, in the station to the emerald shopping malls to buy jewelry, businesses that sold you 70 percent off, seemingly at a low price, consumers will hold "90 percent off sell" mentality about price, usually in the consumers turned to go, the business will take 90 percent off price to consumers, "when you think picked up cheap, in fact, these malls bracelet as long as you can see on the price, usually in one hundred thousand, hundreds of thousands, with a 280000 bracelet for example, 70 percent off is more than 9, 90 percent off for the price of 28000, but if you come to Tengchong Tengyue emerald trading morning (an industry wholesale, retail jade market) will be found, the 28000 bracelet may only about 10000 of the price, or even less than 10000."

����How to regulate the price

To engage in "bargaining" market guidance price

Yunnan earthquake sequence law firm Zhang Honglei lawyers think, processing of the high prices of complaints, only to see businesses have false promises, is clearly marked, or compulsive shopping behavior, if there is evidence of such action, you can complaint.

Wu Yunhai, vice president of Yunnan province jade jewelry quality supervision and Inspection Institute said, I want to borrow jadeite quality grading and pricing, "research for several years, now, there are many issues, mainly in different period of artificially given value to the pricing resulted in difficulties. In addition, the uniqueness of the jade is also the difficulty, even if is almost a wisp of green jade, location, Cuise size, determines the price of jadeite different."

Emerald arch Mengla relevant responsible person said, the false high price of jade, to form a word-of-mouth effect is poor, perhaps to the Yunnan jewelry industry and tourism industry will influence the formation of. Solve Travel Jewelry high prices from the government guidance, standardizing the tour guide and travel agency behavior. Second, is to engage in "bargaining" market, let jade price transparency, the government guidance price, visitors to buy, have guidance price as a benchmark, it. Wu Shuanghong.

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