Socialization of tourism marketing -- precision positioning

����Socialization of tourism marketing -- four steps to the precise positioning

����Precise positioning

Determine the enterprise micro-blog location according to the enterprise characteristic and marketing needs

The relationship between the Weibo enterprise to, into to communication. Travel agency administrative micro-blog by setting the function positioning, reasonable decoration positioning, positioning personality, has a distinctive characteristics, in line with the brand of tonality and consumer interest dimension official micro-blog, emerge as the times require.

Administrative micro-blog page

����Precise positioning of "" "function orientation, location, decoration Personality Orientation

����Personality orientation:

Administrative micro-blog style like a personal style, find the right personality, will attract more user attention

����Functional orientation:

According to the communication purpose, set administrative micro-blog function. Including: advertising, CRM management, promote sales

����Decoration positioning:

Good administrative micro-blog decoration, will be given administrative micro-blog strong character and style