����HainanTravelingWhy mess is difficult to stop?
Recently, a tour guide with high rebate reports reflect, to the Hainan public opinion in the teeth of the storm.
From the 2012 Spring Festival "rip off the door", toAnhuiThe old man suffered tourist trap to the governor of Hainan, write a letter of complaint to the tour guide, high rebate events,Hainan TourismIndustry is difficult to stop "chaos". What is the problem? The reporter visited the guide,TravelingSociety, association of tourism and tourism management experts, explore.
����The tour guide why kickbacks?
����No contract no wages and no social security
����Relying on theShoppingFind the "profit"
Xiao Zeng as a guide only lasted for half a year, this year will return to training posts.
"Pressure is too high, then a low group, every day every tourist reception fee three hundred or four hundred yuan loss, the need to increase the three or four attractions or shopping to fill back. If the deficit does not fill, have to 'fill the pit'." Xiao Zeng said.
When a reporter said "rebate", Xiao Zeng immediately correct: "we all called 'Commission', which belongs to the reasonable income. The tour guide did not pay, do not have social security, income only is it."
Xiao Zeng introduced, the proportion of commission, agreed by the travel and shopping, merchants, usually 20% - 30%. Business first commissions to travel agents, travel agencies and tour guide settlement. The tour guide as long to get a single trip, the formation of "natural" relations of cooperation and travel agent. The end of the trip, the settlement Commission, cooperative relationship termination.
"Only then fue higher tours, to really get a tour guide service fee." Xiao Zeng said, "as a guide, we like to price group, take 200 yuan tour guide service fee, is not so much pressure. Unfortunately, not many high-priced group."
This,BeijingWang Yan professor of Department of tourism management traffic university says, some travel agencies to draw tourists, with "zero negative membership fee" marketing approach, by reducing the quality of tourism, tourism shopping "retrieve" profit. At the same time, in order to reduce the risks, travel agencies will be passed on to the tour guide who contradiction.
Chen Wen is responsible for the Hainan a travel agency (a pseudonym) tells a reporter, the travel agency used to guide 200 much people, but only 20 more than the high end of the tour guide on social security. For cost considerations, most travel agents are not willing to "a guide", both sides rarely signed labor contracts.
����So, most of the tour guide who owned the management?
"The majority of anchored in the tour guide management center. The problem is there is no labor relations between them, but the managers and the managed relationship. Management center is just out of the tour guide nomadic." Chen Wen said, "in this case, no high returns, who is willing to do this kind of labor, work from dawn to night live? I do travel 20 years, improve staff treatment problems for many years, has not changed."
����SanyaCity Tourism Association Secretary-General Xie Xiangxiang also thinks, the tour guide certificate cannot be formally employed is the crux of the matter. "The tour guide was abandoned, very easy to bluff and deceive."
Sun Hai (a pseudonym) in Wanning Xinglong coffee plant is frequented shopping tour. In his view, tour guide certificate lax supervision are also important factors. This causes the existing personnel quality is too low, only to seek maximum benefits.
����Gray chain how to break?
����Public tourism consumption price
����Change of consumer awareness
Sun Hai's coffee factory to the travel agency in accordance with the 25% - 30% of the proportion of the payment of commission. He suggested that, tourism management departments should be real-time measurement and disclosure of the tour price, visitors for reference. If the visitors to travel costs, it will not be easy to quote price group.
Sun Hai said, Hainan,YunnanAnd other tourist province is "hot spots aimed at zero negative membership fee". This abnormal consumption is a market, and tourists cheap relationship.
Wang Yan said, a guided tour through the service earn commission is the international practice, only to pay the tip of the foreign and domestic, because not open, opaque, not a standard, diversity, was criticized for "rebate".
"Did not travel passenger flow is no right to speak. The factors of price is the first consideration of tourism. At present, Hainan is still in the stage of profit by passenger flow." Chen Wen thinks, do together individual groups of the travel agency is "zero negative membership fee" of the initiator of evil. They don't do retail brand, the only means of marketing is playing cards at a low price. In the face of the pressure of market competition, some straight battalion travel brands also have to do low-cost products, finally turned into a "bad money drives out good".
"Hainan tourism problems in positioning error. Ecological island such, should not be the pursuit of quantity effect, from the mass tourism mainly to high-end holiday travel." Wang Yan emphasizes, the high-end holiday tourism, not to take as the standard, but the degree of civilization, tourists travel agency service quality.
����How to regulate the travel chaos?
����Improve industry access threshold
����Improve the tour guides relevant treatment
In recent years, the tourism phenomenon exposure, Hainan province will promptly respond positively, be punished for violation of personal, unit.
"Tourism is not only industry, is an important means of shaping the image of the region, promoting social and economic development. And too much approved travel agency, the lack of strong regulatory measures, will lead to frequent problems." Wang Yan suggestions, tourism management departments do not engage in windy and type enforcement, from the source, to support the strong, reputable travel agency, rectification, ban does not have the conditions of travel agency, to curb the disorderly competition situation.
Hainan Province Tourism Research Board vice-chairman Meng Lesheng think, tourism management departments should improve industry access threshold. "Some illegal travel agencies to change the name and take out, the punishment is still relatively light."
"A lot of the time, there was a problem, cannot solve by law enforcement departments." Xie Xiangxiang suggested, tourism management departments can be combined with industry associations to punish, let industry association to participate in market supervision.
Hainan tourism also tried self-discipline. In May last year, Hainan 13 main reception the individual travel agencies signed a "Hainan" national tourist reception "honesty and self-discipline convention", unified together individual groups of travel and service standards, not to "zero negative membership fee".
"In reality, industry self-regulation has little effect. Because the overall price difference is bigger, the same line of products, do together individual groups of travel agencies offer than straight battalion brand travel at least 500 - 600 yuan." Chen Wen said.
To guide management, the implementation of tour guide service fee system with suggested Wang Yan, this will be included in the cost ofDomestic tourismGroup in the tourism contract, a tour of the legitimate income, so as to improve the treatment, to improve the quality of service. Xie Xiangxiang proposed reform of tour guide salary system, the establishment of clear guide Service Corporation, labor relations, through institutional constraints and institutional guarantee for tour guide service on the money.
Source: people.com.cn
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