����Social marketing analysis -- Orange Hotel
����Micro-blog interactive topic: # twelve constellation micro film #
����Micro-blog: @ Orange Hotel
����Marketing characteristics: Creative Marketing
����Creative characteristics:
Constellation is a lot of people are interested in the topic, especially in the micro-blog, suitable for viral since the transmission and chain transmission. The film is suitable for storytelling and stereo display, can carry more ideas.
����Effect of communication:
Cumulative forwarded more than 1000000 times, 2 months net growth of nearly 100000 fans. Each video more than 4000000 times; a total of 12 season total play more than 50000000 times. Constellation movie search index increased from 0 to 1000, and the sustained and stable.
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