Sunday, December 16, 2012

Social marketing -- a case study of Orange Hotel

����Social marketing analysis -- Orange Hotel

����Micro-blog interactive topic: # twelve constellation micro film #

����Micro-blog: @ Orange Hotel

����Marketing characteristics: Creative Marketing

Constellation micro filmConstellation micro film

����Creative characteristics:

Constellation is a lot of people are interested in the topic, especially in the micro-blog, suitable for viral since the transmission and chain transmission. The film is suitable for storytelling and stereo display, can carry more ideas.

Net friend forwardingNet friend forwarding

����Effect of communication:

Cumulative forwarded more than 1000000 times, 2 months net growth of nearly 100000 fans. Each video more than 4000000 times; a total of 12 season total play more than 50000000 times. Constellation movie search index increased from 0 to 1000, and the sustained and stable.

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